Membership
One membership.
Three tiers.
Every member gets a coach, a plan, and the app. What varies is how much coaching you want. Your intake recommends a tier — your coach confirms it.
Low coaching intensity
Autonomous
The framework. You drive.
For advanced members with a proven track record. You get precise macro targets, a training split filtered to your equipment and history, and the app to run it all. Your coach is there when you want them — not hovering when you don't.
Right for you if
- Advanced training experience
- High adherence history
- No hard deadline
- High decision confidence
Most members
Moderate coaching intensity
Sustainable
The long game. Most members live here.
Flexible macros paired with habit coaching, and a coach who checks in weekly or biweekly to adjust the plan as your life moves. Built for people playing a long-term game who want structure without rigidity.
Right for you if
- Building consistency
- Flexible timeline
- Long-term goal
- Wants structure, not rigidity
High coaching intensity
Strict
The deadline. Nothing left to chance.
A fully prescriptive meal plan, a precise training program, and a coach in your corner twice a week. For hard deadlines, aesthetic goals, and members who want maximum accountability.
Right for you if
- Hard deadline
- Aesthetic or stage goal
- High structure needs
- Maximum accountability
Pricing is shared with your invitation — it varies by tier and coach availability.
The way in
From invitation to first rep.
01
Request your invitation
Tell us your goal, your experience, and why now. A coach reviews every application personally — this is where the circle stays small.
02
Meet your coach
You're matched to a coach by goal and style — how you like to train, how you like to eat, how you like to be held accountable.
03
Complete the intake
Sixteen steps covering your training history, injuries, equipment, schedule, kitchen, and food preferences. The plan is only as good as the input.
04
Your coach builds your plan
Your coach builds your program from the intake by hand — every set, rep, and meal, tailored to you — before it ships.
05
Train, fuel, check in, repeat
Everything lives in the app: today's session, today's meals, your coach, your progress, your people. The plan evolves as you do.
Every tier includes
Every tier gets the full platform.
Tiers change how closely your coach works with you — never which parts of Path & Plate you can touch. Every member gets everything.
- Coach-built training program, rebuilt as you progress
- Personalized nutrition targets and meal structure
- Direct messaging with your coach
- The Circle — members-only community feed
- Progress tracking: weight, PRs, photos, badges
- Full workout library with video guidance
- Calendar view of every session and meal
Questions, answered.
Why invitation-only?+
Coaching quality doesn't scale infinitely. Every plan is personally built by a coach, so membership grows only as fast as our coaching bench does. The invitation model keeps the ratio honest.
How am I matched to a tier?+
Your intake answers — adherence history, timeline, structure needs, and experience — determine the recommended tier. Your coach confirms it and can move you between tiers as your season changes.
Can I switch tiers later?+
Yes. Tiers describe coaching intensity, not status. Members commonly run Strict for a deadline, then settle into Sustainable for the off-season.
What equipment do I need?+
Whatever you have. Your intake captures your equipment access — full gym, home rack, dumbbells only — and your program is filtered to it.
Is nutrition a meal-delivery service?+
Your plan is built from real foods you buy and cook, chosen from your preferences and restrictions. But if you'd rather skip the kitchen: Fuel, our meal-delivery add-on, ships chef-prepared meals matching your coach's exact macros — launching in Santa Barbara, CA in late 2026.
The path is earned.
Start with a free demo — see the app and a sample plan with nothing on the line. When you're ready, membership opens by invitation.